CJ Chemicals is a leading chemical distributor that offers a large portfolio of 250+ industrial chemicals, including solvents, oils, phosphates, surfactants, nitrates, organics, and inorganics. 

Before partnering with Agilis, CJ Chemicals had a company website with only product names and safety data sheets. Their content management system (CMS) was difficult and non-intuitive to use which made updating and changing the portfolio a tedious and complicated activity. Also, their website lacked the ability to collect lead information from potential customers interested in their portfolio.

CJ Chemicals tasked Agilis with:

1. Developing a consolidated digital product portal that showcased all the products in their portfolio including vital product information and classifications with the Agilis Product Information Management solution

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2. Creating a leads management process in one central location with the Agilis Leads Management solution

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3. Linking this digital product portal to their company website and allowing customers to seamlessly engage with CJ Chemical from exploring the portfolio to registering, requesting quotes and samples

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4. Creating a streamlined and more highly visible portal that allows CJ Chemicals to better manage their incoming leads and increase the volume of leads.

With the 4 goals in mind, Agilis Commerce helped CJ Chemicals take more than 260 products and their updated, editable, and scalable product documentation online to a CJ Chemicals owned and branded product portal. The portal setup allows customers to easily find, search, and buy products while, on the backend, allowing CJ Chemicals to efficiently manage their leads.

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In the first three months of the successful new product catalog update and branded portal launch, CJ Chemicals saw a strong influx of leads. More than 120 prospective customers used the various options on the portal to reach out to the CJ Chemicals team.

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Check out the CJ Chemicals branded portal.