Regional Distributor Increases Revenue and Number of Customers

Industry
Chemicals
Company
Small regional distributor in North America
Revenue
$30 - $50M Annual Sales
Markets Served
Chemicals, Case, Construction, Personal Care, Agriculture
Gerography
North America
Agilis solution
Agilis Digital Commerce Portal

Customer

Our customer is one of the world's largest multinational chemical companies and a premier chemical producer. It serves clients in nearly 200 countries and supplies products to a wide variety of industries.

The Challenge

The customer is a well-known regional DISTRIBUTOR looking for brand recognition and new customer acquisitions. They need to establish a strong online presence to help compete with larger players.  

Information on the DISTRIBUTOR’S website was scattered across multiple pages – hidden in product brochures, datasheets, and other literature, which led to inconsistent customer engagement and a tedious customer experience. This created an appearance of an old-fashioned company that would not handle online transactions. The DISTRIBUTOR also wanted to make sure they had workflows and processes in place for when they do increase the customer base so that they can scale quickly and efficiently.

The Opportunity

The DISTRIBUTOR chose to engage with Agilis to build a branded digital commerce platform for their entire product portfolio, transaction system, digital marketing suite, analytics tools, and more.

The Solution

Agilis implemented the entire solution in just under 8 weeks, from concept discussions to go-live. With the full-service branded eCommerce platform, the DISTRIBUTOR took full advantage of the integrated digital marketing tools to help grow the customer base and establish brand recognition. The Agilis dashboards helped establish a workflow to simplify the sales process and make it easier for customers to order products online. The Agilis analytics helped identify what markets and products are performing the best and where to focus the next expansion efforts.  

The Results

Since the launch of the Agilis platform, the DISTRIBUTOR  has achieved the following milestones: 

  • Implemented platform in only 4 weeks
  • An increase in monthly sales growth opportunities
  • 15% growth in number of customers
  • 20% growth in MRR
  • Used machine learning and AI to identify hundreds of new customers
  • 800+ new prospects engaged via digital marketing campaigns. 

 “Agilis brings the technological expertise and the industry knowledge, which enabled us to implement this new online distribution channel while improving business processes, driving efficiency, and strengthening relationships."

Sales Manager, Regional Distributor